'Christmas In A Day'

'Christmas In A Day' is a film from Sainsbury's, clips of the film have been made into adverts for promoting what christmas is to british people. It shows a numerous number of families across the country celebrating the season. 
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'Christmas In A Day' is such a great film, the production of it is simple yet clever. I will tell you how it was produced. In 2012 many people across the UK were given cameras to film their happy or not so happy moments of christmas 2012. There is only just over a 100 or less people shown in this film, so they must of been picked out of thousands of people. 
   
The director 'Kevin Macdonald' made this film not just a load of jumbled up footage from families but a powerful and immersive film showing what christmas is like to us brits. The film also highlights people in Britain who don't have a 'normal' christmas and they have to spend it alone. 

The film is a great watch and really grabs the attention of an average person as you can really relate to it. The film and the advertisement is a fantastic idea that really show you the heart of the holiday, but also personally it is better than some of the more expensive advert this year (John Lewis with 'The Bare and The Hare' costing around £7 Million to produce) This was just a little under, but worth the money. Sainsbury's took the full advantage of the video platform 'Youtube' to show their film, which personally was a great way to present it.          
Watch 'Christmas In A Day' here: https://www.youtube.com/watch?v=Od1WIDxl44Y

What was your favourite christmas advert of 2013? What do you think of Sainsbury's 'Christmas In A Day' film?

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